As a Consul General, Mr. Dante aims to promote soft power through communication and public diplomacy, emphasizing the importance of approaching the Vietnamese audience. He acknowledged the unparalleled impacts of social media at the present. To elaborate on this issue, Mr. Dante mentioned the story of how Dolce&Gabbana latest commercial demonstrated serious discrimination towards China and consequently provoked severe criticism from Internet community.
His two advice to the audience were “Communicate what you believe in and you can be creative even if you have fractions” and “When you feel insecure, ask the people whom you believe can give you a message even if the message is not a positive one”.
Moments later, the workshop came to an end. Audience went up on the stage to have a group photo with the Consul General. He kindly stayed longer to have some conversations with attendees. Overall, the atmosphere was cozy and everyone was in good spirit.
UEH Connected muốn bày tỏ lòng biết ơn và gửi lời cảm ơn đến Saigon Innovation Hub đã hỗ trợ địa điểm cho sự kiện này.