WORKSHOP: CONSUL GENERAL OF ITALY: "Italy And Its Soft Power - Using The Right Weapons"

In Be Your Own Brand, marketers David McNally and Karl Speak define personal brand this way: “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”

Experts have asserted that personal branding is and will continue to be one of the most important matters to the youth in the future. Whoever excel at building a brand for themselves will definitely go far in their career. Another vital aspect to consider is how to maintain passion and enthusiasm at the workplace. But the question is “How can you learn what is mentioned above?”

The answer will be revealed in the third and final workshop of our series “Press pedal to the medal” that aims to connect you with THREE highly respected individuals of their field so that you could reflect on yourself through their stories and continue on your journey ahead feeling inspired.

Join this workshop to meet the Consul General of Italy – Mr. Dante Brandi, where he will speak about the importance of personal branding to the youth nowadays. He will also share invaluable lessons regarding how you can keep enthusiasm and passion for work and effective communication skills. In addition, he will discuss his perception and representation of Italy to different stakeholders all over the places where he has served as a diplomat.

UEH Connected Community aspires to bring you closer to people with inspiring stories that transform you.


Speaker: Mr. Dante Brandi – Consul General of Italy
Languages: English (Not translated)
Time: 18:00 – 20:00, 29/11//2018
Place: Saigon Innovation Hub, 273 Dien Bien Phu St, Ward 7, Dist 3.
Registration Link:

Participating fee:
Transfer via Timo: 50.000 VND / person
Payment at the event: 100 000 VND / person

Bank transfer information:
Timo: 144404947
Account holder: PHAN LE AI QUYNH
Bank: VP Bank, HCM Branch

Hotline: (+84) 963 642 488 (Quynh)